Cookie Policy
How we use cookies on our website
Last Updated: January 2026
Introduction
Bert Hill's Express, Inc. ("we," "our," or "us") uses cookies and similar technologies on our website to enhance your browsing experience, analyze website traffic, and provide personalized content. This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies.
By continuing to use our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They store information about your visit, such as your preferences, login information, and browsing behavior. Cookies allow websites to recognize your device and remember certain information.
Similar technologies we may use include:
- Web Beacons: Small transparent images used to track user behavior
- Local Storage: HTML5 technology for storing data locally on your device
- Session Storage: Temporary storage during your browsing session
Types of Cookies We Use
1. Essential Cookies (Strictly Necessary)
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, secure access to protected areas, and the cookie consent functionality itself. The website cannot function properly without these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Remembers your cookie consent preferences | 1 year |
| session_id | Maintains your browsing session | Session |
2. Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and form data. If you do not allow these cookies, some or all of these services may not function properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| remember_form | Remembers partially filled form data | 30 days |
| language_pref | Remembers your language preference | 1 year |
3. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services. These cookies are only used if you provide consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles requests | 1 minute |
4. Marketing Cookies
These cookies track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. These cookies are only used if you provide consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions | 3 months |
Third-Party Cookies
We use services from third parties that may set their own cookies on your device. These third parties include:
- FormSubmit.co: For processing contact forms (privacy policy: formsubmit.co/privacy)
- Google Maps: For displaying our location (privacy policy: policies.google.com/privacy)
- Google Analytics: For website analytics (privacy policy: policies.google.com/privacy)
We do not control these third-party cookies. Please review the privacy policies of these third parties for more information about their cookie practices.
Managing Your Cookie Preferences
Via Our Cookie Consent Banner
When you first visit our website, a cookie consent banner appears. You can:
- Accept All: Allow all cookie categories
- Reject All: Only essential cookies will be set
- Cookie Settings: Choose which cookie categories to allow
You can change your preferences at any time by clicking the "Cookie Settings" link in our footer or by .
Via Your Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- View cookies stored on your device
- Delete all or specific cookies
- Block cookies from all or specific websites
- Block third-party cookies only
Here's how to manage cookies in popular browsers:
Impact of Disabling Cookies
If you disable cookies, you may experience:
- Some website features may not function properly
- You may need to re-enter information when moving between pages
- You may not be able to use certain interactive features
- Personalized content will not be available
Essential cookies cannot be disabled without breaking core website functionality.
Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your browsing activity tracked. We respect Do Not Track signals for marketing cookies. However, essential and functional cookies may still be set to ensure proper website operation.
Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our cookie practices or for legal, operational, or regulatory reasons. We will post any changes on this page with an updated "Last Updated" date.
We encourage you to review this policy regularly to stay informed about our use of cookies.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Bert Hill's Express, Inc.
978 SOUTHAMPTON RD
Westfield, MA 01085
Email: [email protected]
Phone: +1 (940) 279-3670